This short promotes the premise that movies often create a demand for the fashions seen in them. It starts with a vignette in rural America. A mother and daughter go to town to buy a new dress. In the dress shop window is a designer dress worn by Joan Crawford in a recent movie. We then go to Hollywood and visit Adrian, MGM's chief of costume design, and see how multiple copies of a single clothing pattern are produced. The film ends with short segments of several MGM features.

• Genre: Documentary
• Release: May 29, 1940
• Stars: Ann Morriss, Naomi Childers, George Lessey, May McAvoy, Adrian, Lew Ayres, Lionel Barrymore, Wallace Beery, Bruce Cabot, Claudette Colbert, Joan Crawford
• Duration: 11 min
• Director:
• Country: United States of America
• Quality: HD

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